Besides the 100+ films, there are tons of food and wine tasting opportunities, film-inspired dishes, cooking demos, and local celebrity chef-studded dinners to make it abundantly clear where you are. Lounges at each of the main festival "villages" around the Valley will be stocked with local delicacies and libations, and many local businesses are offering discounts to festival pass-holders venturing out on their own.
There's even a panel discussion about the "rise of foodie culture" on Sunday the 13th, in which I will be participating as the local food blogger alongside other far more famous people like Christopher Kostow of (3 Michelin-starred!) Meadowood. Obviously, food is playing a pretty strong supporting role in this production, so don't miss out.
For a rundown of the most exciting culinary goings on, check out the tablehopper 707 scout report (that's me writing there too):
For the complete festival schedule and descriptions of all the different ways you can get tickets, consult the festival website.
And I will see you at the [snacks before and after the] movies.